Strategic Planning for Business Success

September 20, 2018 @ 6:00 pm – 8:00 pm
4520 N Central Ave
Phoenix, AZ 85012
6026017200 ext 4
What is the purpose of a business?

business_icon.jpgAccording to management theorist Peter Drucker, the purpose of a business is to create a customer, which can lead to the development of a market and, subsequently, a business.

Consequently, business value and owner wealth are a function of the extent to which management can effectively and consistently achieve customer satisfaction. In order to realize these objectives, management must devise a business strategy.

There are four standard business strategies that have proven viability:

  • Cost Leadership
  • Differentiation
  • Focus and Integration
  • Blue Ocean Strategy

The guiding principle of each of these strategies is to satisfy the customer by beating the competition.

Conversely, Blue Ocean Strategy eliminates the competitive focus in the creation of customer value.

Business strategy is the raison d’etre of the strategic planning process.

Without an effective business strategy, there is minimal opportunity to create a sustainable, valuable enterprise that generates wealth for its owners.

What’s your business’s strategy? You want to attend this seminar!
*** Free ***
Free parking.
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